The Latino Chamber of Commerce is excited to host the 1^st Annual Día de los Muertos Costume Parade! This event will honor Latino culture and heritage, our ancestors, and allow the community to dress up and celebrate Día de Los Muertos “Day of the Dead.”

The festivities will begin at 10:00am and conclude at 1:00pm where you may bring the whole family to celebrate the lives of those past and enjoy the company of others. We encourage you to spend time at the Pueblo Riverwalk after the parade as we have a variety of great restaurants, antique shops, and businesses ready to serve you.

If you would like to participate and walk in the costume parade, the registration entry fee is $10.00 per person. We ask you please pre-register and pay for your registration entry fee by the deadline of Monday, October 28, 2024, at 5:00pm. Another great way to participate in the event is through a vendor table. With a vendor table you will be set up on the Riverwalk and have the ability to showcase your business, products, and services while interacting with parade participants and attendees. You can register on our website, call our office, or stop by our office and register in person.

If you are interested in participating in the event or serving as an inaugural event sponsor, please reach out to our Special Events Coordinator Alexia Valdez at alexia@pueblolatinochamber.com or call (719) 542-5513.

The Latino Chamber of Commerce continues to celebrate the traditions of the heavy Latino/Hispanic population of our beautiful city so bring the family for an inclusive and fun event!

General Event Information:
When “Cuándo” – Saturday, November 2^nd 2024
Time “Tiempo” – 10:00am – 1:00pm
Place “ Lugar” – Pueblo Riverwalk | 125 E Riverwalk, Pueblo, CO 81003

Costume Parade Information:
-Registration entry fee is $10.00 per person.
-Family, friends, and coworkers can dress up and walk together, however all participants will need to register and pay the registration fee.
-Parade participants will walk the entire loop of the Pueblo Riverwalk starting at the Riverwalk Welcome Center and ending on the west side of the PBR building.
-Parade spectators will be able to stand, sit, and set up chairs in the designated areas that include all grass, upper sidewalks and parking lots on the Riverwalk, business patios, and parts of the Riverwalk sidewalk that will be open.
-Registering to participate in the parade will serve as consent to allow the Latino Chamber to take photos, videos, and your information for marketing purposes.

Costume Parade Rules:
-Registration is due by Monday, October 28, 2024 at 5:00pm. Entries after the due date will not be accepted.
-No refunds will be given after Monday, October 28, 2024 at 5:00pm.
-Parade participants under 12 years old must have adult supervision at all times.
-Parade participants must be in the parade line up by 9:45am; late arrivals to the parade will not be allowed to participate.
-Parade entry numbers are assigned on a first-come, first-served basis.
-Parade entry numbers will be displayed with a necklace lanyard and must be worn by the parade participants at all times during the parade.
-Participants wearing signs or clothing supporting controversial social, political, or religious issues WILL NOT be allowed to participate in the parade.
-Music, sound effects, images, and costumes with obscene, controversial, or vulgar wording is strictly prohibited.
-Participants can wear and display information of the respective organization(s) and relatives they are representing.
-Participants will be asked to stay in the order they are placed and cannot leave the designated parade route.
-Motorized props, tools, vehicles, animals, or any push operated items are strictly prohibited.
-Items of any kind, including water guns and projectile launchers, cannot be thrown to spectators of the parade or bystanders at the Pueblo Riverwalk. Spectators of the parade or bystanders cannot throw items of any kind to the parade participants.
-Consumption and usage of alcoholic beverages or tobacco-based products during the parade line up as well as during the parade is strictly prohibited.
-Discharging of firearms, fireworks, or any other type of incendiary device is strictly prohibited.
-All parade participants will be eligible to win a Judge’s Choice Best Costume Award. The Best Costume Awards will be announced and given out after all participants have walked through the parade.

Costume Parade Route:
-The parade starting point will be at the Riverwalk Welcome Center. (Union Avenue & Pueblo Riverwalk)
-The parade ending point will be at the west side of the PBR building. (Victoria Avenue & Pueblo Riverwalk)
-The parade check in table will be in front of the PBR building on the Pueblo Riverwalk.
-The entire loop of the Pueblo Riverwalk is about 1.3 miles long and will take about 25 minutes to walk through.